Cue the Ap-Paws: Walmart+ Introduces Free 24/7 Pet Telehealth with Pawp
Walmart+ is giving its members something to wag their tails about. Walmart+ is partnering with Pawp to offer a new telehealth benefit, giving pet-owning members 24/7 virtual access to veterinary professionals later this year. This innovative service will provide free pet health consultations, addressing the rising costs of veterinary services and limited access to care.
A Successful Pilot Leads to Permanent Benefits
Walmart+ initially piloted Pawp as a limited-time offer last year, responding to the fact that over 75% of its members are pet owners. The service quickly gained traction, becoming Walmart+'s most redeemed offer of 2023. This success led to the decision to make Pawp a permanent fixture in the Walmart+ benefits suite.
“Our focus has always been on evolving Walmart+ in a way that puts our members first. Seeing how well-received Pawp was as a limited-time offer, we knew it was a valuable addition that would enhance the Walmart+ experience,” said Venessa Yates, senior vice president and general manager of Walmart+. “This new benefit illustrates our continued evolution, as we strive to provide seamless, time-saving, and affordable solutions tailored to our members’ needs.”
What Pawp Offers Walmart+ Members
Pawp is a digital health clinic and telehealth platform that connects pet owners with veterinary professionals. Key features for Walmart+ members include:
Affordable Care: Free pet telehealth services, saving members $99 annually on Pawp membership.
Expert Support: A team of veterinarians and licensed veterinary techs with at least five years of clinical experience.
24/7 Access: Unlimited, on-demand virtual visits via text and video.
Personalized Plans: Actionable post-visit care plans with product recommendations.
“At Pawp, our mission is to make high-quality, convenient pet care accessible to a much larger part of the population, and Walmart+ has been an incredible partner in helping us realize this vision,” said Marc Atiyeh, CEO of Pawp. “We’re excited to deepen this relationship by incorporating Pawp as an ongoing, first-of-its-kind pet health benefit for Walmart+ and look forward to supporting Walmart+ members with their pets' care for years to come.”
Comprehensive Pet Care at Walmart
This new telehealth service complements Walmart’s existing pet care offerings, including automatic deliveries for frequently purchased pet products, an online pet pharmacy, and a wide selection of pet products at Everyday Low Prices. Throughout National Pet Month, Walmart is also offering thousands of deals and hundreds of Rollbacks on pet items.
