Today, Mission Rabies, the charity dedicated to eliminating Rabies worldwide, announced its new campaign “The Final Rabies Generation” that launches on World Rabies Day.

The Campaign aims to raise awareness for their life-saving programs in countries including; India, Malawi, Ghana, Uganda, Tanzania, Sri Lanka, Thailand and Cambodia, where projects have already vaccinated over 1.3m dogs since they began in 2013. The Charity vaccinates dogs because 99% of all human rabies cases are caused by an infected dog bite.

Mass-culling of dogs doesn’t work, and is desperately cruel – but by vaccinating them, it is possible to establish herd immunity, break the rate of transmission and save the lives of innocent children every single day.

Because there is already an effective vaccine, Mission Rabies has a positive message of hope; that this can be the Final Rabies Generation. The World Health Organization (WHO) has set a target of no human deaths from rabies by 2030. That’s ten years to end the suffering caused by rabies and forever write this generation into the history books for all the right reasons.

Of the campaign announcement, Mission Rabies’ CEO, Luke Gamble, said “Rabies has a devastating impact on children and their families in many parts of the world – but we can be the generation to eliminate rabies for good. With the Final Rabies Generation campaign, we’re putting rabies on the agenda so that children living in fear of this deadly disease can have hope for the future. We’re putting rabies on the agenda so that the countless thousands of dogs that die from rabies each year, or are harmed as a result of fear from this terrible disease, can lead safe and happy lives as part of communities. We’re putting rabies on the agenda so that together, we can make this The Final Rabies Generation.”

To meet this WHO target by 2030, Mission Rabies is;

•  Vaccinating at least 70% of targeted canine populations to create herd immunity and slash the R number of the disease from 2 to below 1.

• Sending over 300 trained volunteers, including skilled vets, to rabies hot spots every year – implementing rabies vaccinations programmes in places where they are most needed.

•  Launching their Final Rabies Generation campaign across online and print to raise vital awareness and funding.

Learn how you can help:
Final Rabies Generation