Secrets to marketing a Rabies Hero campaign
Rabies Free Africa is launching the Rabies Hero campaign for World Rabies Day 2020, which is September 28th. Veterinary clinics are encouraged to host vaccination clinics to prevent outbreaks of diseases like parvovirus, distemper, and most importantly rabies. Beyond preventing outbreaks, hosting clinics will give your hospital the chance to increase business awareness in your community.
We encourage your veterinary hospital to find creative ways to promote the Rabies Hero campaign that fits with your business model, company culture and community needs while adhering to state and local guidelines to prevent COVID-19 transmission.
WAYS TO BUILD AWARENESS
We encourage your veterinary hospital to find creative ways to promote the Rabies Hero campaign that fits with your business model, company culture, and community needs. Below are a few suggestions.
NEWSLETTERS, EMAILS, BLOG
Regular communication with your clients, especially during changes in operations during COVID-19, are necessary. Sample newsletter and blog posts as well as an email are available for your use. Each is written from the perspective of veterinary hospital. Edit the pieces, so they sound like other communication that comes from your hospital.
Samples can be found here: newsletter, email, and blog samples
SOCIAL MEDIA
Posts about the Rabies Hero campaign are available on the Rabies Free Africa partner website. The hashtags we will be using for the campaign are #rabieshero, #worldrabiesday, #Zeroby30 and #eliminaterabie
Check out the all the marketing material by clicking on the link below:
