Three veterinary companies are pivoting during the COVID-19 crisis

The global disruption of COVID-19 is changing the way we live and work.  While some companies are waiting for the world to get back to normal, others are coming up with fresh ideas on how to manage the situation. 

For example, early in the pandemic timeline, Disney Plus made the bold move to release Frozen 2 early, as well as other in demand content, knowing that parents faced with closed schools would appreciate the move. Amazon prioritized healthcare deliveries to shift logistics towards emergency response, while still somehow delivering routine packages within 1-2 weeks, while Zoom beefed up its security in light of the massive shift towards working from home which saw record high use of its video-conferencing capabilities.

The animal health market is also adapting to the new normal. Here are three veterinary companies that offer fresh and innovative ways to help clinicians during the pandemic, and beyond:

Scopio Labs:

 At a time where vet practices are changing protocols to limit customer interactions, rapid turnaround and real-time access to clinical pathologists can help provide the ability to make a final diagnosis in real time. In addition, wouldn’t it be nice to re-sample immediately if necessary, and begin therapy prior to discharge?

Well, Scopio Labs, a start up with offices in Tel Aviv andNew Jersey, provides a breakthrough, high resolution digital microscopy system for veterinary hospitals and specialty centers. Scopio provides high quality clinical pathology reports within the hour. According to Scopio, it is the only service that has 100X scan quality and features a three slide tray for multi-slide case submissions, which the company says leads to a more accurate diagnosis.

 “When COVID happened, we were just gearing up for a batch of hundreds of installations, so, we had to adjust fast,” says Asher Fink, Vice President of Development. “We immediately shifted our model to allow for remote installations with seamless device setup.” 

VP Business Development, Scopio Vet

VP Business Development, Scopio Vet

Fink says that Scopio also switched to an online training platform and utilized video conferencing to connect with new and existing customers. Scopio offers a free trial and reduced minimums to help ease the burden on practices.

DVM Stat

 No one likes to be stumped on a case where a life is on the line.

“I was a small animal practitioner for years – I know what it’s like to have a complex case and feel alone when time is of the essence,” says company founder, Dr. Kristin Welch, “That’s why DVM Stat Consulting was founded. Sometimes you need a criticalist in your corner. We help you solve problems, fast.”

DVM Stat founder, Kristin Welch DVM, DACVECC

DVM Stat founder, Kristin Welch DVM, DACVECC

DVM Stat Consulting features specialists in the areas of cardiology, anesthesiology, radiology, internal medicine and emergency that provide remote teleconsultation round the clock.

Based in South Charleston, SC, DVM Stat Consulting offers remote support, a secure medical records portal, and prompt response time. As an added bonus that is sure to be welcome in these uncertain times, DVM Stat Consulting offers free account set up and no monthly minimums. Specialists at DVM Stat are available 24/7 by phone at 833-386-7828 or you can check out their website at dvmstat.com.

ZQUARED

As some logistics-chain fall victim to the pandemic, other companies are thriving.

ZQUARED, pronounced “Squared,” was founded by brothers Zach and Chad Cornett. Early on, they saw the amazing potential Amazon.com had, and decided to focus on ecommerce.

While ZQUARED is technically an Amazon reseller, but Zach says that the business is much more than that. “We work to fully understand each brand’s  goals, market, and passion for their product. We learn every brand’s story and the entrepreneur’s journey.”

The company helps its customers maintain control over their product: it creates a customized marketing and pricing strategy, watches for counterfeit products, and reports pricing violations by unauthorized resellers.

Customers have 24/7 access to a dashboard which provides real-time metrics and tracks inventory.  “Intimately knowing our brands allowed us to pivot during a crisis such as COVID,” says Zach Cornett

Speaking of metrics, ZQUARED is a top 100 Amazon Reseller with a 99% five-star lifetime rating from more than 50,000 reviewers. You can take a look at their offerings at Zquared.com.

Dr. Jill Lopez

Dr. Jill Lopez is an award winning veterinary marketing professional that has worked with Fortune 500 companies, not for profit humane organizations, and global pet product manufacturers. She is a West Virginia native that now calls New Jersey her home.

https://www.linkedin.com/in/drjilllopez/
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