Why Pet Owners Are Skipping Vet Visits – And What It Means for Your Practice in 2025

The veterinary industry is navigating a period of significant change. After a surge in demand for pet care during the pandemic, practices are now facing declining revenue, fewer visits, and a shrinking active customer base. The VetSource white paper, based on extensive data from U.S. veterinary practices, explores these trends and offers actionable strategies for practices to adapt and thrive in 2025. Additionally, the paper raises the possibility that broader societal trends, such as vaccine hesitancy spilling over from human medicine, may be contributing to these challenges.