Holiday Pet Spending Trends: A Deep Dive

The holiday season is synonymous with joy, festivities, and, for many, the spirit of giving extends to our beloved furry companions. In a trend that reflects the evolving dynamics of pet ownership, millennials, dubbed the "fur-baby-boom generation," are emerging as key players in the world of pet companionship. Surpassing other generations, 33% of U.S. households with pets are millennials, as revealed by the latest American Pet Products Association (APPA) National Pet Owners Survey.