Purina Helping Veterinarians Help Animals

Purina Pro Plan Veterinary Diets has announced the initiation of the Pro Plan Veterinary Support Mission, a groundbreaking endeavor aimed at alleviating common challenges faced by veterinary professionals in their practice. In a significant first step, the initiative has pledged a substantial donation of $1 million to the American Veterinary Medical Foundation (AVMF) REACH program. This program provides grants to veterinarians offering essential pet care services to owners undergoing financial difficulties.