Nylabone Marks 70th Anniversary with Limited-Edition Chew Toys and a Heartwarming Give-Back Campaign
To celebrate its 70th anniversary, Nylabone, a beloved brand in the Central Garden & Pet portfolio, has launched a special limited-edition collection of chew toys and a heartfelt initiative to support dogs in need.
The exclusive collection, available throughout 2025, features a vibrant orange color that has become synonymous with Nylabone. The anniversary toys combine durability, flavor, and fun for dogs of all sizes, ensuring both entertainment and dental benefits for pets.
“There’s no better way to celebrate 70 years of excellence than by inviting dogs to join in on the fun,” said Glen S. Axelrod, President and CEO of Nylabone Products. “These limited-edition chew toys exemplify the Nylabone legacy—long-lasting, flavor-packed, and designed to promote positive chewing habits while cleaning teeth.”
Nylabone: A Legacy of Healthy Chewing
Founded in 1955 and headquartered in Neptune City, New Jersey, Nylabone set out with a mission to create dog products that not only support healthy chewing habits but also strengthen the bond between dogs and their pet parents. Today, Nylabone is trusted by veterinarians and pet owners alike for its durable chew toys, nutritious treats, and dental care solutions for dogs of all ages.
The Limited-Edition 70th Birthday Collection
The celebratory collection includes the following toys:
Power Chew Textured Bone & Textured Knuckle Bone – Featuring a colorful swirl of Nylabone orange and white, these durable nylon bones are designed to help clean teeth and are infused with savory roasted chicken flavor. Available in X-Small and Medium (Textured Bone) and X-Large (Textured Knuckle Bone).
Strong Chew Natural Rubber Textured Knuckle Bone – Perfect for dogs that prefer a bit of flex, this bright orange rubber chew toy offers bacon & cheese flavor and has ridges and nubs to aid dental health. Available in X-Large.
Power Chew Donut – A festive, donut-shaped toy made from durable nylon, infused with pumpkin & peanut butter flavor, and topped with Nylabone orange "frosting." It’s designed to help clean teeth and is available in Large.
These limited-edition toys are available while supplies last on Amazon, Chewy, and at select pet retailers.
CHEWS for Good™: Giving Back with Purpose
Along with the celebratory collection, Nylabone is also giving back through its CHEWS for Good™ campaign. For every Nylabone product purchased in 2025, the company will donate a Nylabone chew toy to dogs in Best Friends Animal Society-affiliated shelters and rescues—up to 25,000 toys. Pet parents can participate by purchasing any Nylabone product and uploading their receipt to www.nylabonecares.com for a chance to win exciting prizes, including gift cards and a grand prize. Entries can also be submitted by mail.
“We’re thrilled to celebrate 70 years of Nylabone with a campaign that not only brings joy to dogs, but also helps those in need,” said Axelrod. “CHEWS for Good™ is our way of giving back to the pet community and ensuring that more dogs find their forever homes with the help of Best Friends Animal Society.”
