GoDog® Redefines Pet Care with Hospitality-Focused Approach and Expanding Franchise Opportunities
GoDog®, the premier pet care provider for modern pet parents, is revolutionizing the pet care industry with its hospitality-centered approach to staff, services, and facilities. Founded in 2018 by Jess and Ben Eberdt, GoDog offers a comprehensive range of services, including dog boarding, daycare, training, grooming, and a membership-based dog park and bar. The company’s innovative model blends expert care with state-of-the-art campus design, ensuring an exceptional experience for pets and their owners. As GoDog continues to expand, it now offers a successful franchising model, inviting entrepreneurs to tap into the booming $24 billion pet services market.
“At GoDog, our approach is rooted in hospitality, guiding everything we do—from expert care to state-of-the-art campus design, ensuring a complete and exceptional experience for pets and their parents,” says Ben Eberdt, GoDog co-founder and Chief Marketing Officer. “Dogs are now considered part of the family, and we all want the highest quality of care for our loved ones. The industry has not kept pace with meeting these higher consumer expectations. We believe dogs deserve better, and pet parents deserve high-quality care and the convenience of multiple services under one roof—an experience that simplifies their lives and instills confidence in where their dog spends time outside the home.”
Beyond Pet Care
The benefits of socialization, exercise, and play for dogs are well-documented, contributing to their overall happiness and health. At GoDog, the focus goes beyond basic needs, offering services that provide significant psychological benefits for pets and peace of mind for their owners. By fostering an enriched environment where dogs can interact and thrive, GoDog enhances the well-being of pets, ensuring they lead fulfilling lives.
A Franchise with Growth Potential
As the pet franchise industry evolves, with trends toward consolidation and closures, GoDog stands out by offering a scalable and legacy-focused business model. Backed by Level 5 Capital Partners, a consumer growth equity firm, GoDog is well-positioned to attract long-term investors, family offices, and entrepreneurs seeking to make a positive impact in their communities. The company’s leadership team, composed of franchise, real estate, and pet industry experts, ensures that GoDog’s operations, procedures, and design are finely tuned for success.
Joining co-founder Ben Eberdt is CEO Kristina Eastman, who brings her extensive experience in retail and customer innovation to the table. With a background at Apple, early-stage retail startups, and most recently as President at Level 5 Capital Partners, Eastman is focused on enhancing franchise scalability and fueling innovation through technology and customer experience.
“When you combine Ben's creativity and passion with the level of detail, care, and precision of GoDog’s operations, informed by veterinary experts—you create something truly remarkable,” says Kristina Eastman, CEO of GoDog. “My role is to build upon Ben’s vision by enhancing franchise scalability and fueling innovation through technology and the customer experience. Our franchise owners are drawn to the stability of the GoDog business model and the opportunity to make a positive impact in their communities and leave a lasting legacy for generations to come.”
Expanding Across the Southeast
GoDog currently operates four locations in the Southeast, with plans to expand into additional markets within the next 12 months. The company is seeking franchise partners who share their passion for hospitality and a commitment to serving dogs and pet parents in their communities.
For more information on franchising opportunities with GoDog, visit franchise.godoghq.com.
