Study Shows millennials demand personalized care for their pets

Weave, the leader in customer communication, today revealed the results of a new, independent survey regarding the significant relationship millennials have with their pets, and the corresponding high expectations of veterinary providers.indings from the survey include:

• 92% of millennials are as concerned about their pet's health as their own health.

• More millennials would rather spend time with their pet than with their spouse, parents, and friends, combined.

• 86% of millennials would risk their own life to save their pet.

• Millennials love pets more than they love life's indulgences, and more millennials would give up alcohol, sugar and marijuana than their pet.

• 19% of millennials would give up their job before they gave up their pet.

• Only 15% of millennials will always answer their phone if they don't know who is calling, but 81% of them would definitely answer if they saw it was their veterinarian.

• More millennials would give up experiences like going to bars, concerts, sports and taking vacations rather than giving up their pet.

• 81% of millennials want their vets to automatically recognize them when they call, but 72% have had to wait while their vet looks up their account.

• Millennials love pets more than they love tech, and more millennials would give up social media and their smartphones before giving up their pet.

"Millennials have grown up with technology, and expect that tech will enhance all experiences throughout their lives, including everyday purchases like veterinarian care for their animals," said Brandon Rodman, CEO at Weave. "Millennials require tailored services, and that starts with better, more customized communication from their veterinarian clinics that is clear, kind and timely. You can't provide personalization without the right technology."

To learn more about creating high-touch, personalized customer communication experiences, visit www.getweave.com.